In recent years biodiversity monitoring has become something of a cause celebre, however, this should not be allowed to detract from its importance for conservation and other ecological endeavors.
There are many causes which necessitate the need for biodiversity monitoring to be undertaken. Obvious ones include for example, to assess the impact on an environment or habitat when some sort of external event occurs; such as a construction project in the locality, pollution occurrence or the impact of a natural phenomena like a tsunami. Assessing the impact and establishing the rate of return to ‘normal’ is vital to help regain the status quo. Another area in which biodiversity monitoring is fundamental is that of conservation; examining habitats and quantifying what is present allows the plight of endangered species and other factors associated with them; such as their known food sources, to be accurately documented. Seeing have how these vary over time is fundamental to assessing the effects of any conservation measures employed.
A major obstacle to widespread biodiversity monitoring, is that such surveys need to be conducted by trained experts eg. taxonomists. This makes it both time consuming and expensive. Daisy provides the services of an expert taxonomist when and where they are needed. Daisy puts taxonomical expertise into the hands of non-expert or para taxonomists, and at a time when many fewer traditional taxonomists are being trained. There are no limitations to what Daisy can identify – it just needs to be trained first.
Daisy allows rapid identifications to be carried out in situ; the fact that it can operate from hand held devices; such as notepads and smart phones, facilitates this. The result being that ecosystem health (or the lack thereof) can be established in a timely manner.
Think about this scenario. A chemical company accidentally pollutes a nearby river and causes widespread damage to an area. Media are all over the story and the company is in serious damage limitation mode. Daisy has not been trained on any of the species that thrive within the effected area. Tumbling Dice are contacted and immediately (within 48 hrs) get Daisy trained on key species. Daisy is web based and can be used via hand held devices, meaning that citizens within or near the effected area could be empowered to start using a state of the art biodiversity monitoring tool immediately. The company has a positive story for the media about their actions. Subsequently, Daisy is trained in other species and a more comprehensive biodiversity monitoring program is established. The company establishes further its environmental concern and the fact that it takes its responsibilities seriously.
In summary, Daisy is there to help - never hinder.